Maliza – Seaexplorer, Boris Hermann’s new Imoca which is designed for both The Ocean Race and the Vendée Globe, was launched in Lorient on Tuesday. Among the dozen strong team from the VPLP studio involved in the project, Quentin Lucet, leader of the agency’s racing department, explains to Tip & Shaft the key points and why particular choices were made.
Launched in 2015 by Axel Capron, a former editor-in-chief of Sports.fr, and Pierre-Yves Lautrou, a past journalist at L’Express, Tip & Shaft represents the informed, unbiased voice commentating and reporting on the world of competitive sailing.
Tip & Shaft develops high value-added, original content delivered to an active, passionate audience via an innovative editorial newsletter. It is distributed each Friday only by email to more than 6,700 subscribers: racers, sponsors, journalists, communicators, manufacturers, agents suppliers and fans of sail racing. It grows consistently and is 50% bigger than on Day 1.
CEO & cofounder
PYL was a journalist at L’Express for 15 years, where he covered not only sailing but also wrote on politics and economics until July 2015. He has been the author of the blog Au Large for a decade.
He is an experienced racer, sailing for many years in the Mini (Mini-Transat 2001) and Class40 (Route du Rhum 2014).
He co-founded Tip & Shaft with Axel Capron in November 2015.
editor-in-chief & cofounder
Starting out as a sports journalist at Teléstar, Axel joined the editorial staff of Sports.fr to cover sailing among other sports, before rising to the role of chief editor.
He was then appointed Newsweb’s sports news editor (Lagardère Active Media Group) until March 2015.
He co-founded Tip & Shaft with Pierre-Yves Lautrou in November 2015.
HEAD OF OPERATIONS
As a media and digital professional with more than 25 years of experience, Frédéric has worked in France and abroad for groups such as Canal + España – Prisa, Telefónica, Music Choice (Warner/Sky), Infospace, the Fox group among others.
He also works as an investor and advisor in start-ups at the crossroads of media and new technologies.
Frédéric Chevance joined Tip & Shaft’s founders in 2020 to support the company in its development.
CONTENT AND DIGITAL MARKETING MANAGER
Amandine graduated with a Master’s degree in strategic marketing and communication in 2012. Her first professional experiences were in the world of sailing at Eol sports, Mer & Média and Adrena.
In 2016, she joined Audencia Business School in Nantes as Head of Communication and Relationship Marketing. In the summer of 2020, Amandine returned to the sailing world as social media manager for La Solitaire du Figaro.
She joined Tip & Shaft in July 2021 to take charge of digital marketing.
CONTENT AND DIGITAL MARKETING ASSISTANT
Student in communication and digital marketing at INSEEC Bordeaux, Violette is passionate about sail racing.
In the same time as her studies, since 2019 Violette has created her own company in communication and digital marketing. She has collaborated with different startups especially in the field of boating.
In order to combine passion and professional life, Violette joined Tip & Shaft in April 2021 as a communication and digital marketing assistant in apprenticeship.
Events Project Manager
After a Master’s degree in management and human resources management and three years of high-level sailing in the 49erFX, Violette joined the Decathlon group.
She worked there for two years as a department manager, before joining the Tribord design team to develop the Regatta range.
In October 2021, she joined Tip & Shaft to take charge of event organization.
Events ASSISTANT
Marine is a student at Amos in Nantes, studying for a Master’s degree in sports organisation management. She is passionate about sport in general and more specifically about competitive sailing and rhythmic gymnastics, which she practices at a high level.
She joined Tip & Shaft last October as an events manager in apprenticeship.
business development assistant
Freshly graduated from a master in sports industry management, Robin is passionate about windsurfing and ocean racing.
After several international experiences, especially in the nautical field, Robin joined Tip & Shaft for his end of studies internship.
He joined the team in January 2022 as a sales assistant.
INTERNATIONAL EDITION
A career sailing journalist for over 30 years, Andi worked for regional and national newspapers for some 20 years including acting as The Times‘ sailing correspondent covering two Olympics.
He has worked for all of sailing’s major events including the Volvo Ocean Race, America’s Cup, Vendee Globe plus dozens of key French races such as the Route du Rhum, Transat Jacques Vabre, Tour Voile and La Solitaire.
He is offshore columnist for Yachts and Yachting magazine.
ADVERTISING MANAGEMENT EVOLUTION MEDIA
Jean-Christophe has several years of experience in media company management – Avenir France, JCDecaux, France Télévisions Publicité, Phenix Groupe – and launched Evolution Media in 2016.
In particular, he runs a department dedicated to supporting brands in the world of sailing and ocean racing. He has been in charge of the Tip & Shaft advertising network since 2017.
In Into The Wind, the sailors take the time to look back over their course and tell each other all about their long journey, from their beginnings and their galleys to the glory and the top of the podiums…
By exploring their trajectories, Into The Wind seeks to understand how those who go out to sea on a race, for a day, a week, a month or a quarter, alone or with a crew, in the bay or around the world, are built.
Sailors, men or women, are often of few words. By giving them time and letting them talk, Into The Wind has only one objective: to take to sea with them.
UPCOMING DATES
Tip & Shaft/Workshops are aimed primarily at project leaders, whether amateurs or professionals, and are run by the best experts in the sector.
Member of
Winner of the Support Fund
to emergence and innovation in the press
of the French Ministry of Culture
Pierre-Yves Lautrou
06 14 72 49 93
pyl@tipandshaft.com
Axel Capron
07 87 07 57 99
axel@tipandshaft.com
Ads Management Evolution Media
Jean-Christophe Chrétien
06 60 46 77 75
jcchretien@evolutionmedia.fr
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