8:00 am
🥐 Welcome breakfast
10:00 am
🥪 What is Sodebo’s track record in sailing?
Patricia Brochard, Sodebo, co-president
10:30 am
🏆 How the America’s Cup found its sponsors
Yann Baffalio, Havas Switzerland, Head of Havas Sports
11:00 am
☕️ Coffee break
11:45 am
📺 Is selling sailing on TV mission impossible?
Cédric Rampelberg, ASO, head of television
12:15 pm
📱 Social media, content and communities: what other disciplines can we draw inspiration from?
Sandrine Plasseraud, The 7th.house, Partner